Beyond Luxury

Branding

Background

Beyond Luxury is the parent company of LE Miami, Pure Life and We Are Africa, each a uniquely different events company. The project objective was to create an identity which would unify these three already distinct brands under one umbrella.

Aviation Salary Survey

Publication

Background

Project for clients and candidates in the aviation industry. It's an original piece of content that no one in the sector creates. The survey is available in digital format. In this project, I have tried to make the data more interesting by avoiding the standard bar and pie charts as well as making sure that data is easy to read and understand.

Aviation Salary Survey

Publication

Background

Project for clients and candidates in the aviation industry. It's an original piece of content that no one in the sector creates. The survey is available in digital format. In this project, I have tried to make the data more interesting by avoiding the standard bar and pie charts as well as making sure that data is easy to read and understand.

Role
Researcher
Designer

Tools
Adobe Illustrator
Adobe InDesign

Date
2018

Company
Beyond Luxury

My approach was to use patterns relevant to the local cultures who hosted these events. These vibrant patterns blend seamlessly to create a striking aesthetic which could be applied endlessly.

The new brand guidelines had to translate consistently across print and digital mediums. I designed a portfolio of examples to show how versatile this approach could be.

Additionally, I proposed installations for the launch event, sketches included bean bags with on brand fabrics, cocktail bars in the shape of logo letters and models of regional animals graffitied with the patterns.