Tate apprenticeship

Marketing campaign

Background

Tate is a recruitment agency for office roles. They wanted to help young people get jobs by promoting apprenticeships. The whole campaign was very well researched which resulted in high interest and signups.

Role
Researcher
Designer

Tools
Adobe Illustrator
Adobe InDesign

Date
2018

Company
Tate

The challenge

The campaign was targeted at young people, aged 16+, looking to start a new career. Its primary reach was through social media posts, using popular platforms like Instagram and Facebook as well as some printed collateral for marketing events.

The biggest challenge was to create something different that would make young people stop when they scroll through social media posts.

We organised a survey which showed that young people are very into football, comic books, music, fashion, beauty and cats. The challenge was to bring all this together to create a unique brand for apprenticeship campaign.

The solution

The campaign had to be loud and colourfull. The usual stock images were out of the picture so I decided to make it look more cartoon-like but not childish.

I decided to create a Pop Art style assets because I could play with cold colours and strong typography to excite and inspire the audience. All illustrations are my own.