The biggest challenge for this project was that I had to stick to certain rules and work within template restrictions.
One of the main project goals was to make sure that the website is responsive.
Majority of the audience are white-collar professionals in their 30s, so the website had to seem professional but not too corporate.
I have started the project by organising content and creating a sitemap. I then got to sketching my ideas and creating 2 proposals for the client. One was more playful and the other was more corporate.
The client chooses the bolder option which I think will make the company look fresher. I used a lot of blue backgrounds but made sure that primary call to actions are orange so that they attract attention. I wanted the website to have a lot of white space as not to cram it with information. I have also created bespoke icons that represent each of the sectors the company specialises in.
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