Role
Designer
Tools
Adobe InDesign
Adobe Illustrator
Date
2018
Company
Impellam
The task was to design a new logo for the HR portal. The old brand was dull and dated, the company wanted the logo to be more fresh, playful but still professional and represent company culture, it should tie up with the new brand. The logo would be used on the online platform and any related collateral.
The new brand is bold and colourful. The colours in the company logo represent each unique recruitment agency and together they make the Impellam brand. I wanted the logo to represent people that make each brand and equally the whole company. I thought that using the colours would be one way of representing it as well as creating a bespoke type.
The task was to design a new logo for the HR portal. The old brand was dull and dated, the company wanted the logo to be more fresh, playful but still professional and represent company culture, it should tie up with the new brand. The logo would be used on the online platform and any related collateral.
The new brand is bold and colourful. The colours in the company logo represent each unique recruitment agency and together they make the Impellam brand. I wanted the logo to represent people that make each brand and equally the whole company. I thought that using the colours would be one way of representing it as well as creating a bespoke type.
For this logo, I have selected 3 colours from the new brand guidelines. Mint green represents fresh characteristics, pink symbolises passion and energy and yellow, optimism and intelligent.
Use of pastel colours makes the logo look harmonious and trustworthy to associate with the HR department. The logo will be used on digital and printed materials so it has to be flexible.
Selected Works
Tista - Task managementWeb & mobile app
JobAppApp design
Distant JourneysWeb design
Registration & My accountWeb re-design
BartechWeb design
AMFApp design
PXI-eBranding
MetiDataWeb design and Development
Tate ApprenticeshipMarketing Campaign
Aviation Salary Survey 2018Publication
Beyond LuxuryBranding
FeniksTypeface design
Daily UIUI practice